Capcom

Node Digital, in collaboration with Bigballs Films, embarked on an ambitious project to create a digital journal and storyboard for a social audience. This project was unique in its approach, as we explored innovative ways to construct and navigate a stranger’s memories. Our involvement was crucial in ensuring the project's success, particularly in integrating the audience seamlessly into the narrative.

We designed a digital world that was both familiar and progressively futuristic, visually transitioning from the present day to the year 2085, the setting of the game. The user experience was crafted to mimic the flow of memory, featuring a coherent storyline threaded throughout the experience. However, we aimed for each user's journey to be distinct, interspersed with snippets of audio, film, and images.

A mix of self-generated content and data pulled directly from the user's Facebook feed made each interaction with Antoine’s Journal deeply personal. Within a month of its launch, the journal had garnered over 500,000 views across various devices, with active users spending an average of 15 minutes engaged with the site.

Hosting the site on AWS, Node Digital ensured its capability to auto-scale in response to demand. This was particularly important as Capcom, the renowned Japanese video game company behind the project, planned staggered PR releases across the globe to maximise worldwide coverage.

The game "Remember Me," created by Dontnod Entertainment and brought to the public by Capcom, was introduced to the gaming world in June 2013, available on PlayStation 3, Xbox 360 and Microsoft Windows. It received an array of responses both from critics and gamers alike.

"Remember Me" was applauded for its inventive environment, aesthetic design, and groundbreaking memory remixing gameplay feature. On the other hand, it was critiqued for its linear approach to level design, combat style, and how it delivered its narrative.

Commercially, "Remember Me" didn't live up to Capcom's anticipated sales targets. Precise sales numbers are hard to come by, but it's widely accepted that the game didn't have a strong commercial showing. Despite this, it still possesses a committed fanbase and is frequently acknowledged for the ambitious themes and concepts it introduced.

In sum, while "Remember Me" didn't achieve the success Capcom might have expected, it did bolster Dontnod Entertainment's standing as a game developer unafraid to dive into unique and experimental gameplay designs.

Capcom, established in 1979, is known for creating several multi-million-selling game franchises, including Resident Evil, Monster Hunter, Street Fighter, Mega Man, Devil May Cry, Dead Rising, Ace Attorney, and Marvel vs. Capcom. With Mega Man as its official mascot, Capcom has grown into an international entity with subsidiaries across East Asia, Europe, and North America.

Through this project, Node Digital demonstrated its ability to blend storytelling with technology, creating an immersive, interactive experience that resonated with a global audience, and effectively supporting Capcom's expansive PR strategy.