January 11, 2024
A Great Tool for Understanding What Your Customers Do on Your Website - Website Usability
As of 2024, recent statistics show that around 1.13 billion websites are active worldwide. However, of this large number, only 18% are active and running. A key culprit often overlooked by companies maintaining larger websites is the website's overall usability. Over the past decade, websites' look, feel, and experience have completely changed. The same goes for the various applications and services a website offers. Generally, user adaptability and a reasonable learning curve are the main targets for creating websites with more complex functionalities. However, even when following the best practices of website development, from a consequentialist point of view, the success of a website is often dictated by the retention rate and audience gathered.
Conducting a usability analysis for the various services offered by a website helps gauge how satisfied customers are with a newly developed or modified website. Below, we analyze the process and importance of conducting a usability analysis for your website and explain how Tokyo can help you.
The Process of Conducting a Website Usability Analysis
Conducting a website usability analysis includes various steps. Also, it depends on the specific functionality and service on the website to be tested. However, as stated below, some general steps are followed irrespective of the tested functionality.
Defining goals of the analysis: This step demands the testing team to define goals. An example would be testing the website's varying cart functionality based on the selected product category. As with defining any other goals, using SMART (Specific, Manageable, Actionable, Realistic, and Timely) goals in this step aids the analysis process.
Developing User Personas: here, the characteristics of a typical website user are modeled from the developer's side. This step helps define the user for hypothetical and real-time testing.
Conducting the Analysis and Evaluating the Results: In this final process, the analysis test is practically carried out, and the behavioral aspects of the users are evaluated against the modeled ones.
Why Conduct a Usability Analysis for Your Website?
Websites have become integral to modern, automated businesses and offer a well-monitored and reliable income stream for larger businesses. Analyzing the various faults in the website, as reported by the actual users after a usability analysis, allows for pre-empting loss in business in the short and long term. No business would want their website to end up in the vast majority of 80% of fully developed yet inactive websites. Therefore, pre-publishing analytical techniques for websites, like usability testing, helps developers fine-tune and understand user requirements holistically.
Website Usability Analysis at Tokyo Digital.
At Tokyo agency our dedicated team of professionals in software quality and assurance ensures that no stone is left unturned in analyzing the effectiveness of your website. With numerous satisfied businesses, we ensure each website scores the highest on the maximum usability statistics available.
We approach the usability analysis from three different mediums: conducting face-to-face interviews, performing think-aloud sessions among potential website visitors, and finally conducting task-based analysis with the help of the correct set of valuable customers. Conducting usability analysis in different settings allows us to better analyze the major differences in the delivered website and the customer expectations. Furthermore, the thorough analysis of the responses received during the analysis ensures that issues ranging from changing interfaces to restructuring a business pipeline are aptly recommended to the target business. Feel free to reach out to us if you want your website's functionality analyzed thoroughly by industry experts.