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Insights

Digital Strategy

Website Usability Analysis by Tokyo Digital

January 11, 2024

Website Usability Analysis: A Great Tool for Understanding What Your Customers Do on Your Website.

Digital Strategy

Understanding Digital Strategy by Tokyo Digital

January 05, 2024

A digital strategy is a comprehensive plan that outlines how a business can leverage digital tools and technologies effectively. It’s tailored to align with specific objectives and goals, and here's the key – no two businesses will have the same digital strategy.

Digital Strategy

SEO - Importance of Search Engine Optimisation by Tokyo Digital

January 09, 2024

For any business, holding a smooth online presence is imperative to thrive in the search engine. A key factor that significantly contributes to a successful online strategy is search engine optimisation (SEO).

Digital Strategy

Use immersive experiences to to connect with audiences

March 31, 2023

Immersive experiences help brands surprise and delight audiences, create a new way to connect with customers in a more personal way, and give brands the ability to take people somewhere they can't go with traditional media.

Artificial Intelligence

Insight- Hello Fresh use of AI

January 04, 2024

HelloFresh has concentrated on assembling a highly-skilled team of scientists and engineers, tasked with laying the groundwork for their innovative machine learning models.

Artificial Intelligence

Britain's healthcare industry grappling with AI

January 04, 2024

Britain's healthcare industry has been grappling with the realities of a digital shift, primarily due to the pressing need to protect patient data.

Artificial Intelligence

Fashion - introducing Generative AI

January 04, 2024

Generative AI platforms in the world of fashion a cutting-edge technology that is carving a niche for itself

User Experience (UX) Design

Enhancing User Experience Design, UX Design

January 05, 2024

UX design is the process of crafting digital experiences that are user-centered, intuitive, and enjoyable. It's a thoughtful mix of making things look good, work well, and feel accessible to everyone. The real goal here is to create interfaces and interactions that not only meet what users are looking for but also surprise and delight them in ways they didn't expect.

Digital Strategy

Digital Strategy - Making Your Online Business Effective

January 09, 2024

Online processes generate swathes of user data. This can range from buyer habits to specific log times for customers. Understanding how data gathering and understanding impacts the performance of a digital marketing campaign is crucial in making it effective. This data analysis can allow businesses to uncover recurring patterns in their business pipeline, ultimately increasing the profitability of their business model.

Artificial Intelligence

Using AI to solve Browser Data query with Google Chrome Dev Rel team

January 04, 2024

AI can speed up tasks so long as the machine learning models are designed well from the start