iOS and Android game to create a buzz around the launch of Peter Rabbit movie.
Tokyo Digital collaborated with Harrods for an engaging brand partnership game featuring Peter Rabbit, launched through Harrods' global app. This project coincided with the backdrop of the new Peter Rabbit movie, which was filmed at London's iconic Harrods store. The game was designed to be addictive and align with the movie's theme, enhancing the brand experience for Harrods' customers.
The movie, set within Harrods, showcases key scenes within the renowned store, featuring Domhnall Gleeson. A behind-the-scenes clip highlights the making of these scenes as the live-action and animated family movie was set to debut in cinemas, perfectly timed for Easter celebrations.
Directed by Will Gluck, with a screenplay by Rob Lieber and Gluck, the film draws on the classic characters from Beatrix Potter's original 'Tales of Peter Rabbit'. Produced by Gluck and Zareh Nalbandian, the movie also sees Doug Belgrad, Jodi Hildebrand, and Jason Lust as executive producers.
'Peter Rabbit' brings to life the story of the beloved, mischievous, and adventurous hero, captivating generations of readers. In this contemporary comedy, Peter Rabbit stars in his own cinematic adventure, embodying the spirit of the classic tales while introducing him to a new audience. Tokyo Digital's game creation for Harrods aimed to complement and enhance this cinematic experience, bringing the charm of Peter Rabbit to the digital realm.